Alexander McQueen – McQ

The film has a non-narrative approach and works as a reflection on youth cultures and the inspiration behind it. The clothes are worn as part of their culture identity. It is about capturing youth, anger, obsession, feeling, free spiritedness of individualism, which the McQueen McQ collection is inspired by. It captures a day exploring London through the eyes of a lonely model, a drifter and someone outside of a ‘Group.’

Credits

Directed by Lorna Lavelle
Produced by Lorna and Simone Lavelle
Written by Lorna Lavelle and Autumn Jay
Edited and Graded by Jana Novosad
Stills Photography by Simone Lavelle
Music by Unkle, Black Mountain and Snish
Acted by Josh Beech, Sergio Pacini and Lorna Lavelle